- 3 days ago
- 8 min read
Facebook remains central for readers who organize their lives around family, work, and community. Globally, the platform now serves roughly three billion monthly active users. In the United States, about seven in ten adults use Facebook, and it is one of the only networks where a clear majority of adults in every band from thirty through the late sixties are still active. Recent surveys place usage among adults aged thirty to forty-nine near eight in ten, around seven in ten for adults fifty to sixty-four, and close to six in ten for adults sixty-five and older. Daily habits follow the same pattern. A majority of adults aged 30 to 64 report opening Facebook at least once a day. Among adults fifty and older, Facebook sits alongside YouTube as the default social platform. That age profile overlaps almost perfectly with the readers who anchor many romance niches, Christian and inspirational work, large parts of crime and mystery, and practical nonfiction tied to homesteading, parenting, and health.
A simple test can keep Facebook in perspective. If the core readership for a book is thirty and older, if they are likely to participate in book clubs or neighborhood groups, and if they live in regions where Facebook still dominates, then the platform has a credible claim on the author’s time. If the work is aimed squarely at teens or very young adults who spend most of their social minutes inside TikTok, YouTube, and Instagram, Facebook is unlikely to be a primary sales engine. In that case, it can be treated as a secondary or archival presence, useful as a storefront and ad endpoint without demanding heavy ongoing effort.