Barnes & Noble Press operates within a convergence of forces that define how working writers build careers. Self-publishing has moved from fringe to mainstream, with self-published titles carrying ISBNs surpassing 2.6 million in 2023, more than doubling over the past decade, while estimates suggest that roughly one-third of all books sold in the U.S. are now independently published.

Smashwords helped redefine modern publishing by giving authors direct control over how their books were created, priced, and distributed. Founded in 2008 by Mark Coker, the platform was among the first to challenge industry gatekeepers with tools that allowed writers to publish instantly and reach readers through major retailers and libraries.

Draft2Digital has become a cornerstone of independent publishing by offering authors a free, streamlined way to distribute eBooks and print titles across major retailers and libraries worldwide. Founded in 2012, the platform has grown rapidly, absorbing Smashwords in 2022 and expanding into print-on-demand services while maintaining its reputation for ease of use.