How to Effectively Send ARCs (Advance Reader Copies) for Maximum Impact
- For The Writers | Official
- Mar 16
- 8 min read
Updated: 6 days ago
For self-published authors, generating buzz before a book’s release is crucial to a successful launch. One of the most effective ways to build early momentum is by distributing Advance Reader Copies (ARCs). ARCs allow authors to get early feedback, secure valuable reviews, and establish credibility within their genre. Studies show that distributing ARCs generates early buzz and increases visibility before a book's official release, leading to heightened anticipation and a stronger launch. Additionally, data reveals that books achieving higher initial sales milestones have a greater probability of continued success—reaching 25,000 copies sold presents a 47% chance of surpassing 50,000 copies, while hitting 50,000 copies increases the likelihood of selling 100,000 copies in a lifetime.
For self-published authors, who often lack the built-in marketing and distribution networks of traditional publishers, ARCs are even more critical. Without the backing of a large publishing house, independent authors must take proactive steps to ensure their books gain traction. ARCs provide an opportunity to level the playing field by generating authentic reviews from early readers, which in turn influence purchasing decisions, boost search rankings, and increase word-of-mouth recommendations. A well-executed ARC strategy can be the difference between a book launching to an audience already eager to read it or struggling to gain visibility amid the flood of new releases.
The use of ARCs also allows self-published authors to test market reactions before an official release. Engaging with early readers—whether through industry-recognized platforms like NetGalley, Edelweiss+, and Booksprout or direct outreach to book bloggers, librarians, and influencers—can provide valuable insights. If certain themes, characters, or plot points consistently resonate with readers, authors can tailor their marketing approach accordingly. Additionally, early feedback allows authors to address any glaring concerns before launch, ensuring the book is positioned as strongly as possible.
Unlike traditionally published books that benefit from pre-established bookstore placement and media coverage, self-published books rely heavily on online sales. Since platforms like Amazon’s algorithm prioritize books with consistent engagement and reviews, ARCs help self-published authors gain a crucial advantage by securing reviews ahead of time. Data suggests that books with more than 50 early reviews are significantly more likely to gain traction in Amazon’s ranking system, improving discoverability and sales momentum.